Worst Car Names in America

© American Motors© American Motors
Mystifying Monikers
A vehicle’s name is arguably one of its most important aspects. Of course design, features and performance are what ultimately sell a car, but a majority of marketing focuses on a car’s name. Often expected to illustrate or suggest an auto’s essence, names such as Jeep Renegade or Lamborghini Diablo conjure a visceral image of the vehicle. This leaves us wondering what went wrong with the following car names. Petty power struggles? Poor translations? Three-martini lunches? We’re not saying all these are bad cars (although some are not great), but they certainly could have benefitted from better names. Here are just a few of the worst car names we’ve experienced in America.

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