Ram Truck is Going Electric — Concept Debuts at CES

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Futuristic yet Familiar
The Ram 1500 Revolution BEV Concept is unlike anything the brand has sold before; however, familiar styling cues make this future truck easily identifiable. Up front, the RAM lettering is big and bright, flanked by a new fully animated LED “tuning fork” design. An integrated skidplate plays to the truck’s expected tough demeanor, while tow hooks remain hidden until needed.

<Slide 3/17>
%d bloggers like this: