The Surprising Genesis of Genesis Motors

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Genesis House
Located in New York City’s Meatpacking District, the Genesis House opened its doors in November of 2021. Built as a showcase for new models as well as for the brand itself, the 46,000-plus square-foot space features a high-tech stage area for events and vehicle debuts, a vehicle showroom that feels more like an art exhibition, and the critically acclaimed Genesis House Restaurant. “Genesis House is not just a showroom. This is a sophisticated oasis. The place where we share our inspirations at the heart of New York City,” said Jay Chang, Global Head of the Genesis Brand, at the grand opening of this unique destination. “It will show the world who we are as a brand: audacious, progressive, and distinctly Korean.”

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