The Surprising Genesis of Genesis Motors

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
A Short History
Genesis started as a single luxury model in the Hyundai lineup, and in 2015 the company announced the launch of Genesis as a standalone brand, arriving on the scene in late 2016 with the G80 and G90 luxury sedans. By 2020 The Korean brand offered two SUVs — the GV70 and GV80 — both of which received many accolades for their standout styling and extensive feature set. In 2023 Genesis introduced an electric version of the G80 sedan and has since followed with its first dedicated EV, the GV60. Genesis may not have the name recognition of other storied luxury brands like BMW, Mercedes-Benz and Cadillac. Still, sales continue to grow as more buyers discover this relatively new name in luxury automobiles.

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