The Surprising Genesis of Genesis Motors

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
New(ish) Brand
It’s not easy to start a new automotive brand in America. Countless companies have tried and failed; however, Genesis has made success look easy. The luxury automotive brand of the Hyundai Auto Group, Genesis Motors has come a long way in a relatively short time, fielding an extensive model lineup of luxury sedans, SUVs and electric vehicles. We had the opportunity to explore the brand’s philosophy, model line and culture and came away impressed.

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