SEMA 2016: Jeep Roots Run Deep at Vegas Show

© Eric Bellscheidt, Automotive Content Experience
American Adventurer
There is something special about a Jeep. As one of the nation’s unique and iconic homegrown vehicles, Jeeps capture our motive heart, the spirit of American adventure, from college kids cruising South Beach to staunch survivalists tackling the deepest recesses of the Rubicon Trail. What is the Jeep’s attraction? Its war-proven pedigree? Its playful size? Its go-anywhere attitude? No doubt a combination these things — and more.

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