SEMA 2016: Jeep Roots Run Deep at Vegas Show

November 7, 2016
Written by Eric Bellscheidt
Published in Auto Shows, Features, SEMA, slideshow
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American Adventurer
There is something special about a Jeep. As one of the nation’s unique and iconic homegrown vehicles, Jeeps capture our motive heart, the spirit of American adventure, from college kids cruising South Beach to staunch survivalists tackling the deepest recesses of the Rubicon Trail. What is the Jeep’s attraction? Its war-proven pedigree? Its playful size? Its go-anywhere attitude? No doubt a combination these things — and more.

Hottest SUV
For the past seven consecutive years, the Jeep Wrangler has won the “Hottest 4X4 SUV” award at the annual Specialty Equipment Market Association trade show in Las Vegas, making it undisputed off-road royalty. “Given the vehicle’s versatility as a daily driver and for off-road use, it comes as no surprise that the Jeep remains so popular among the automotive community,” said SEMA President and CEO Chris Kersting.

Perfect Platform
A trade show not open to the public, SEMA has evolved into an annual week of mechanized madness in Sin City, showcasing thousands of the latest new parts and accessories for the automotive aftermarket. The Jeep CJ, Wrangler and other variants are consistently among the most showcased vehicles at SEMA, employed as platforms for the latest trick suspension kits, paint, engine mods or virtually any bolt-on goodie imaginable. Click though to appreciate a sampling of the amazing Jeep variations on display at the 2016 SEMA show.