Rolls-Royce Spectre EV Continues Taking Shape

© Rolls-Royce Motor Cars© Rolls-Royce Motor Cars
Creating a Rolls-Royce
“Our task is to teach each component and system how to think, behave and communicate like a Rolls-Royce, which sees much of the engineering pivot from workshops into the digital space” said Mihiar Ayoubi, director of engineering at Rolls-Royce Motor Cars. “Here in Arjeplog we have built a significant foundation on which we will create a true Rolls-Royce. This is a big step forward for our brand, but also for electrification — even though Spectre is in its infancy, I can confirm that the technology is able to contain the Rolls-Royce experience,” Dr. Ayoubi noted.

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