Pirelli Tires: F1 Tech From the Track to the Street

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Off to the Races
The age-old adage “Win on Sunday, Sell on Monday” has been the motivation for car companies to head to the track — practically since the dawn of the automobile itself. Seeing a Chevy or Ford take the checkered flag at a Sunday race lends cachet and credibility to a car, with the idea that consumers would then go to local dealerships the next day with checkbooks in hand. So does the same idea apply to tires? Pirelli seems to think so. The Italian tire company has been involved in motorsports for more than 100 years, and it’s not simply about bringing attention to the brand. Pirelli race tires are at the extreme edge of tire technology, and what the company learns from racing ultimately makes better tires for the street cars of everyday consumers. Pirelli invited us to the 2022 U.S. Grand Prix in Austin, Texas, to get a better understanding of the company’s relationship with Formula One and what it learns from this high-tech racing series.

<Slide 1/11>