Most Satisfying New Cars in the U.S.

© Kia Motors America© Kia Motors America
Kia, Tesla Tops in Satisfaction
Kia is doing something right — after scoring at the top in the latest J.D. Power Initial Quality Study, the Korean brand has been named a leader in AutoPacific’s 2016 Vehicle Satisfaction Awards. An automotive marketing and product-consulting firm based in Tustin, California, AutoPacific publishes a variety of automotive studies. The VSAs are based on survey responses from more than 66,000 owners of new 2015 and 2016 model-year cars and trucks. While Kia was named the Highest Satisfaction Popular Brand, Tesla is the Highest Satisfaction Premium Brand for the second year in a row. “Kia has been coming on strong for years and has won many individual vehicle awards,” says AutoPacific president George Peterson, “but this year they dominated among popular, non-luxury, brands, with a total brand score that is 16 points higher than the nearest competitor, GMC.”

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