© Rod Hatfield
Top Truck
This year the award for the 2018 North American Truck of the Year went to the all-new Lincoln Navigator. Since it is a truck-based SUV, this large luxury vehicle gets listed in the truck category rather than with utility vehicles. Quite an achievement, since Navigator beat its Ford cousin — the Expedition — as well as the only actual pickup truck in the competition, the Chevrolet Colorado ZR2.
© Ford Motor Company
First-Time Winner
This is the first time Lincoln has ever been named Truck of the Year. In fact, the brand has never earned the top spot in any of the North American awards. “Lincoln is honored to be named the best among such a strong field of competitors,” said Kumar Galhotra, president of The Lincoln Motor Company. “The entire Lincoln team is very proud of the work that was done to create a truly differentiated, luxury Lincoln experience in our all-new Navigator.”
© Perry Stern, Automotive Content Experience
Bold Styling
The wraps came off the all-new 2018 Lincoln Navigator at last year’s New York Auto Show, and the new model didn’t stray much from the look of the concept that was introduced one year earlier than that. The large grille immediately grabs attention, and when the driver walks up to the Navigator, the Lincoln logo lights up softly along with LED lighting that brightens the ground surrounding the vehicle. Ambient lighting inside illuminates all three rows of seats at night, while during the day a panoramic sunroof ensures that even those sitting in the third row don’t feel claustrophobic.
© Perry Stern, Automotive Content Experience
Big Power
The big Lincoln has big power to match — a twin-turbo V6 engine that produces 450 horsepower and 510 lb-ft of torque, delivered through a new 10-speed automatic transmission. Towing capacity is an impressive 8,700 pounds — more than almost any other luxury SUV.
© Perry Stern, Automotive Content Experience
Luxurious
Made to be luxurious as well as family friendly, the new Navigator offers multiple USB ports, wireless phone charging, a Wi-Fi hotspot as well as Apple CarPlay and Android Auto. A rear-seat entertainment system is also available featuring two 10-inch display screens.
© Rod Hatfield
About the Award
The annual North American Truck of the Year award is presented each January at the North American International Auto Show in Detroit. Although most accolades of this type are presented by an individual publication or study, the NATOTY award remains unique because it is based on ballots cast by an independent jury of automotive journalists from the U.S. and Canada. In order to be eligible, a vehicle must be all new or substantially redesigned. According to the group, winners excel in design, innovation, safety, handling, driver satisfaction and value for the dollar.
NATOTY Retrospective
Past Winners
Since the NATOTY award’s inception in 1994, domestic-branded automakers have won 15 times, Japanese companies have had five wins, and European makers have won four times. Of special note is an entirely new vehicle category and accompanying award that was added for 2017 — Utility Vehicle of the Year. Here’s a look at the past winners of North America Truck of the Year.
© American Honda Motors
2017: Honda Ridgeline
The Ridgeline is unique within the American truck market thanks to its unibody construction, but standing out from the crowd can be a good thing. Completely redesigned for the 2017 model year, the Ridgeline offers several features that are as distinctive now as when truck came to market 10 years ago, including a lockable in-bed storage trunk and dual-action tailgate — which is both left- and bottom-hinged. Ridgeline also can handle the obligatory 4X8 sheet of plywood laid flat. Power comes from the same 3.5-liter 280-horsepower V6 engine found in the Honda Pilot SUV, enough that the Ridgeline can tow up to 5,000 pounds. In addition to its versatile abilities, the Ridgeline is also rated as high as 26 mpg on the highway.
© Volvo Cars of North Americ
2016: Volvo XC90
For 2016, the NATOTY winner was the completely redesigned Volvo XC90. The SUV previously won the award when it went on sale in 2003. The XC90 can be equipped with an impressive array of high-tech safety innovations; it is the first vehicle in the world with technology that features automatic braking if the driver turns in front of an oncoming car. The potential crash is detected and XC90 brakes automatically in order to avoid a collision or mitigate the consequences of a crash.
© Ford Motor Company
2015: Ford F-150
A winner once again, the 2015 Ford F-150 is the most technologically developed F-Series pickup to date. Extensive aluminum use allowed Ford engineers to drop 700 pounds from the truck when compared to the previous model. New technology includes an available 360-degree camera view, available trailer-hitch-assist rear camera view, available remote tailgate with hands-free opening and available next-generation tailgate step.
© General Motors
2014: Chevrolet Silverado
The Silverado is one of the best-selling trucks in America (second only to the F-150) and received a complete makeover for the 2014 model year. In addition to fresh styling inside and out, the Silverado benefited from three new, more efficient engines, better cargo management, and revised suspension, steering and brakes.
© FCA US
2013: Ram 1500
Dodge’s full-size truck received a number of changes and upgrades for the 2013 model year. Styling was slightly refreshed, but most of the changes were under the skin. Most noteworthy was the introduction of a new 3.6-liter V6 engine that produced more than 300 horsepower and was capable of delivering up to 25 mpg on the highway.
© Jaguar Land Rover Limited
2012: Land Rover Range Rover Evoque
When this all-new model from Land Rover debuted, it became the marque’s smallest, lightest and most efficient vehicle — ever. The stylish sport ute was available with two or four doors and powered by 2.0-liter turbocharged 240-horsepower engine. The Evoque came well equipped and was very capable off road — as expected from any vehicle wearing a Land Rover badge.
© Ford Motor Company
2011: Ford Explorer
The Explorer had always been a truck-based SUV, but in 2011 Ford crossed over to an all-new platform for the midsize sport ute. The new Explorer offered more room than its predecessor with a number of new features, including My Ford Touch with soft-touch controls and a more upscale appearance. The new 290-horsepower V6 engine was both more powerful and more fuel efficient than the outgoing V8.
© Ford Motor Company
2010: Ford Transit Connect
As crossovers were taking the place of minivans in the U.S. market, Ford introduced an alternative for moving cargo and people — the Transit Connect. Already on sale in Europe, this new van offered an impressive amount of space within a small footprint. In addition to its great use of space, the Transit Connect was powered by a fuel-efficient 2.0-liter 136-horsepower engine.
© Ford Motor Company
2009: Ford F-150
It seems like every time there’s a new generation for Ford F-150, the popular truck wins this coveted NATOTY award, and 2009 was no exception. The new truck featured a more aggressive front-end appearance with a bigger, bolder grille similar to the style of the Super Duty. A new fully-boxed frame with hydro-formed and high-strength steel side rails made the truck lighter yet gave it more torsional rigidity for improved durability and comfort.
© Mazda North American Operations
2008: Mazda CX-9
Mazda’s first entry into the 7-passenger crossover segment, the CX-9 launched with styling that clearly fit in with the rest of the Mazda’s lineup. The crossover SUV rode on an all-new platform and was designed specifically for the North American market. With a 263-horsepower V6 engine under the hood and sporty handling, the CX-9 lived up to the brand’s “Zoom-Zoom” ad campaign.
© General Motors
2007: Chevrolet Silverado
The Chevrolet Silverado began its second generation in 2007 (since being renamed Silverado — several generations of full-size Chevy pickups predate Silverado). This truck was all new, from the styling to the frame underneath, with improvements in both performance and capability. A new 5.3-liter V8 and 6.0-liter V8 were available, both of which could deactivate four cylinders for improved fuel economy.
© American Honda Motors
2006: Honda Ridgeline
In 2006 Honda entered the pickup truck market for the first time with the unique unibody Ridgeline. Only available as a 4-door, the Ridgeline offered typical truck capabilities — a 1,100-pound bed payload and 5,000 pound towing capacity — and provided some extra features such as a lockable in-bed trunk space. All Ridgelines came with all-wheel drive and a 255-horsepower V6 engine.
© Ford Motor Company
2005: Ford Escape Hybrid
Hybrid cars had been around a few years by this point, but in 2005 Ford was the first to market with a hybrid SUV — the Escape Hybrid. Using a small 4-cylinder engine combined with an electric motor, the Escape Hybrid produced 155 horsepower and could travel up to around 30 mph on electric power only. Fuel economy was impressive for the time, rated at 33 mpg combined with front-wheel drive.
© Ford Motor Company
2004: Ford F-150
The Ford F-150 made its second appearance in the winner’s circle for the 2004 North American Truck of the Year awards. Larger than the previous version, the 11th-gen F-Series featured a taller grille and front fenders, and the sides of the bed were two inches taller. Both regular cab and SuperCab offered more interior space as well as a number of new features and improved capabilities.
© Volvo Cars North America
2003: Volvo XC90
The luxury crossover market was continuing to grow in the early 2000s, so in 2003 Volvo threw its hat into the ring with the all-new XC90. The first SUV from Volvo, the XC90 showcased a number of new, innovative safety features including Roll Stability Control, Dynamic Stability Traction Control and inflatable side-curtain airbags.
© General Motors
2002: Chevrolet Trailblazer
Once a high-level trim of the Blazer, the Trailblazer became its own unique model in 2002 with updated styling, more interior space and a more powerful drivetrain. Trailblazer could be had as a standard 5-passenger model or the longer EXT version with space for seven. Surprisingly, the standard Blazer continued to be built until 2005.
© American Honda Motors
2001: Acura MDX
Acura joined the luxury crossover fray when it introduced the all-new MDX for the 2001 model year. As Acura’s first SUV, the MDX was designed with both luxury and performance in mind. With a wide track and strong brakes, the MDX featured a 240-horsepower V6 engine which at the time was good enough for best-in-class acceleration as well as impressive fuel economy.
© Nissan North America
2000: Nissan Xterra
The Xterra was an all-new entry for the 2000 model year. Built on the same platform as the Nissan Frontier pickup truck, Xterra offered true off-road capability that many smaller crossovers of the time couldn’t match. The rugged SUV was available with a number of innovative features, including a removable front basket on the roof rack that could carry up to 30 pounds of wet or dirty gear.
© FCA US
1999: Jeep Grand Cherokee
Jeep’s flagship SUV received its first redesign for the 1999 model year with a fresh look, upgraded suspension and 4WD systems, and a number of new features. The interior was roomier than the previous generation and felt more upscale with higher-quality materials. Grand Cherokee was also available with a new 5.7-liter HEMI V8 putting out 357 horsepower.
© Mercedes-Benz USA
1998: Mercedes-Benz ML320
The Mercedes-Benz M-Class was the German brand’s first entry into the luxury crossover market. Built on an all-new platform, the ML320 offered the capability of a typical SUV combined with the comfort and drivability of a luxury sedan. At introduction the ML320 was the only trim available, powered by a 3.2-liter 215-horsepower V6 engine with full-time all-wheel drive.
© Ford Motor Company
1997: Ford Expedition
Ford replaced the aging Bronco with the all-new Expedition for the 1997 model year. Built on the all-new F-150 platform, this full-size SUV was the first to challenge GM’s ownership of the segment. Larger than the Chevrolet Tahoe, the Expedition could seat up to nine passengers and was rated to tow up to 8,000 pounds.
© Ford Motor Company
1996: Ford F-150
In early 1996 Ford introduced the 10th generation of the popular F-150 pickup truck. The best-selling vehicle in America, the 1997 F-150 continued its success with all-new styling, a lighter chassis and new innovations such as the industry’s first standard third door for an extended-cab pickup. A number of new engines were also introduced, including the standard 4.2-liter V6.
© General Motors
1995: Chevrolet Blazer
Chevy’s midsize SUV was redesigned for the 1995 model year; although based on the S10 pickup truck, this was the first year that S10 was dropped from the Blazer name. (At that same time, the full-size Blazer was renamed Tahoe.) Available with rear- or four-wheel drive and two or four doors, the ’95 Blazer had a 190-horsepower V6 engine.
© FCA US
1994: Dodge Ram
The Dodge Ram had never been much competition against the Ford F-150 and Chevrolet Silverado, but in 1994 the full-size truck was completely redesigned and became an immediate hit. With bold styling reminiscent of a big rig, the Ram saw sales jump from just 78,000 units in 1993 to 240,000 in the first year of the new model.
