From War Hero to American Icon: Jeep’s Rugged History in Pictures

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War Effort
In 1940 the U.S. military was looking for a “light reconnaissance vehicle” to replace motorcycles and modified Model-T Ford vehicles. The list of specifications included 4-wheel drive, a 2-speed transfer case, a short wheelbase and light weight. Willys-Overland, American Bantam Car Manufacturing Company and Ford Motor Company all responded by producing prototype vehicles. The Willys prototype was the Quad, Bantam produced the Blitz Buggy and Ford produced the Model GP, also known as the Pygmy.

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