Hatchet Jobs: Automotive Turkeys

© Ford Motor Company© Ford Motor Company
Ford Edsel
The turkey of turkeys; the name that is still, some sixty-odd years later, synonymous with an automotive dud: the Edsel. Ford hyped the Edsel line as offering all things to all people. Unfortunately, nearly everything that could go wrong with the Edsel — concept, design, marketing, mechanical quality — did, and what was supposed to be Ford’s midrange brand (slotted between Ford and Lincoln) selling hundreds of thousands of cars per year instead crashed and burned after three short model years.

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