Hatchet Jobs: Automotive Turkeys

© Mercedes-Benz USA© Mercedes-Benz USA
smart forjeremy
Let’s try to associate a couple words with Daimler’s smart car: “Cool.” “Interesting.” “Desirable.” Okay then — you see the problem, right? So, what’s smart to do? Well, what smart did was enlist designer-to-the-stars Jeremy Ross to create a concept version of the smart fortwo for the 2012 Los Angeles Auto Show. The result was the swanlike and literally winged forjeremy. The ugly duckling as a concept would have been enough for most automakers, but smart actually put the forjeremy into production.

<Slide 13/20>
%d bloggers like this: