Geneva Motor Show: Past Highlights

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Lagonda Vision Concept — 2018
The Lagonda marque has been associated with Aston Martin for more than 70 years. At the 2018 Geneva Motor Show, Aston Martin announced that Lagonda will become a new luxury brand exclusively dedicated to zero-emission powertrains. As part of the announcement, the first look at what that could mean was showcased as the Lagonda Vision Concept. The Lagonda Vision Concept previews both design style as well as the type of technology and abilities that could be expected from the reborn brand as early as 2023. Looking more like a living room than an automobile, the concept’s four seats swivel like lounge chairs so they rotate to face each other. Similar to many other concept vehicles, the Lagonda is designed to be driven autonomously.

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