Genesis Shows a Future of Hot Magma, Cool Luxury

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Neolun Concept
While the Magma concept provides a look at a high-performance future for the Genesis brand, the Neolun Concept shows that luxury is still at the forefront. The Neolun (Neolun translates to New Moon) is the brand’s first full-size luxury electric SUV. “The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars,” said Donckerwolke. “It’s the epitome of timeless design and sophisticated craftsmanship.”

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