Ford Bronco: Then and Now

© Ford Motor Company© Ford Motor Company
Ready for Adventure
“We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4X4 segment and take people further into the wild,” said Jim Farley, Ford CEO. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang — and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA,” Farley enthused.

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