Extreme Jeep Concepts at the Easter Jeep Safari

Jeep Safari
For sixty years, Jeep owners have made the pilgrimage to Moab, Utah, for the annual Easter Jeep Safari. Not only do enthusiasts get the chance to enjoy off-road adventures with like-minded folks, but it’s an opportunity for Jeep to showcase the brand’s latest innovations while staying in touch with its most loyal customers. This year, with tens of thousands of Jeep fans expected to attend, Jeep is bringing a range of concept vehicles that look back at the past while offering a taste of the future, exploring what’s possible with a Jeep.

Shaping the Brand
“Easter Jeep Safari has shaped the Jeep brand for decades, fueling the evolution of our 4×4 vehicles and strengthening our bond with the community and the thousands of passionate Jeep enthusiasts who return year after year,” said Bob Broderdorf, CEO of the Jeep brand. “To commemorate decades of off-road pioneering, we’re showcasing an exclusive lineup of Jeep concept and production vehicles, new immersive experiences and consumer activations, all to showcase the full depth of our off-road capability and reflect the core of who we are.”

This Year’s Concepts
Jeep has six concepts for this year’s Easter Jeep Safari, and these aren’t just eye candy. All of these vehicles are not only operational but also ready to take on the toughest terrain as proper Jeeps. Here’s a look at this year’s concept Jeeps.

Jeep Wrangler BUZZCUT Concept
Built on a two-door Wrangler, the Vitamin C Orange BUZZCUT concept features a lowered, fastback-style roofline that enhances the 2-inch suspension lift and 37-inch BFGoodrich KM3 tires. Exterior modifications include A-pillar light brackets, a snorkel, flat fenders, and rock rails. A Rhino-Rack Pioneer Platform with custom roof rails sits on top with three 12-inch TYRI lights, and the custom steel front bumper features additional lights and a Warn winch.

Jeep Wrangler BUZZCUT Concept
Inside are two high-back custom performance seats, leaving space behind for the Diabolical Slipstream security enclosure with a lockable storage system, a tailgate table, and a compressor. The custom rollbar is painted Satin Titanium, while the Vitamin C Orange highlights the trim throughout the cabin.

Jeep Wrangler BUZZCUT Concept
Jeep Wrangler BUZZCUT Concept

Jeep XJ Pioneer Concept
Going back to its roots, the XJ Pioneer Concept is built on a first-generation 1984 Jeep Cherokee, which also commemorates the return of the Cherokee name on a new model for 2026. The XJ Pioneer Concept stays true to the original design while enhancing it with a 2-inch lift kit, custom carbon fender flares, 17-inch wheels wearing 33-inch BFG A/T tires, and integrated rock rails.

Jeep XJ Pioneer Concept
The interior is a proper nod to the era, with plenty of little details to discover.

Jeep XJ Pioneer Concept
Jeep XJ Pioneer Concept

Jeep Grand Wagoneer Commander Concept
The current Jeep Grand Wagoneer is more luxury SUV than off-roader, but with a few modifications, the big SUV is ready to hit the trail. To that end, this concept features 20-inch wheels with 35-inch all-terrain tires, custom skid plates, and a roof rack featuring Baja Designs SPOD lighting.

Jeep Grand Wagoneer Commander Concept
Inside, the Commander Concept keeps with the Wagoneer’s upscale features and materials.

Jeep Grand Wagoneer Commander Concept
Jeep Grand Wagoneer Commander Concept

Jeep Wrangler Laredo Concept
Starting out as a Jeep Wrangler Willys, the Laredo Concept features a 3.6-liter V6 with a manual gearbox as well as half doors, a custom top, and retro design cues. A two-inch suspension lift and 17-inch retro-style mag wheels fitted with 37-inch BFG KM3 tires complete the simplified look.

Jeep Wrangler Laredo Concept
Cloth seating with custom inserts provides a proper Laredo throwback style, while the carpets are removed for easy cleanup.

Jeep Wrangler Laredo Concept
Jeep Wrangler Laredo Concept

Jeep Wrangler ANVIL 715 Concept
The ANVIL 715 Concept turns a Wrangler Unlimited Rubicon into an off-roader ready for an Overlanding adventure. Inspired by the SJ-series Jeeps from the 1960s, the ANVIL 715 Concept stands out with a unique front design, auxiliary front and rear lighting, and a custom roof with skylights and an integrated roof rack. Front and rear bumpers made from heavy-duty steel provide added protection, and there’s never a lack of power with the 392 HEMI under the hood.

Jeep Wrangler ANVIL 715 Concept
Inside, it blends comfort and utility, with custom front and rear seats designed to withstand long off-grid adventures. The IP-mounted display screen features a Trails Offroad mapping system, and the custom roof-mounted storage rack provides space to stow additional cargo.

Jeep Wrangler ANVIL 715 Concept
Jeep Wrangler ANVIL 715 Concept

Jeep Gladiator Red Rock
The Red Rock 4-Wheelers have helped to protect the land around Moab, Utah, for more than 40 years, donating their time and using their own vehicles to maintain trails and ensure that the public has access to this gorgeous part of the country. In honor of their service, Jeep teamed up with Jeep Performance Parts (JPP) to create this Jeep Gladiator Rubicon “Red Rock”. This fully capable and operational project features a 3-inch Rock Krawler Overland X PRO lift kit, 17-inch beadlock wheels shod with 37-inch BFG KM3 tires, a steel front bumper with a Warn winch and dual TYRI lights, an onboard air system, and a bed-mounted Leitner Designs active cargo system rack.