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Bronco Partners
Today Ford announced collaborations with three leading off-road aftermarket companies to expand the availability of Ford-approved parts and accessories for the summer launch of the all-new Ford Bronco 2- and 4-door SUVs. At the upcoming Easter Safari event in Moab, Utah, Ford will display custom Bronco builds from RTR Vehicles, ARB 4 x 4 Accessories, and 4 Wheel Parts to showcase equipment and accessories from each company.
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Expanded Bronco Parts Offering
Ford has been working with the three off-road specialists to create performance parts for both the new Bronco and Bronco Sport. The parts will be added to the current catalog of Ford-approved accessories including suspension components, lift kits, custom wheels, body parts and driveline performance parts. Ford is also working with other aftermarket companies to create an extensive offering of camping and off-road accessories such as tents, racks, storage solutions and lighting.
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Accelerated Development
“Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4 X 4 arena to further build out our list of off-road parts and accessories available this summer,” said Jeff Seaman, Ford icons regional product line manager.
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Making Customization Accessible
When the Bronco Sport launched last fall, Ford already had more than 100 accessories that new owners could add to customize their vehicle. The automaker’s goal is to offer more than 200 Ford-approved items when the Bronco launches this summer. “We’ve brought more companies into the personalization process a lot earlier than in the past to take advantage of the unique design aspects of Bronco and Bronco Sport, all aimed at making customization more accessible to a wider range of off-road enthusiasts,” said Seaman.
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Custom Bronco by RTR Vehicles
Ford has a longtime collaboration with RTR Vehicles founded by Vaughn Gittin Jr. — an accomplished drifter who has piloted a Mustang since 2005 and now competes in off-road racing events in a Bronco race truck. The RTR Vehicles Bronco build is based on a Bronco 4-door Badlands with RTR Rock sliders, RTR rear bumper, and an RTR 3D-printed grille with simulated accent lights.
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Custom Bronco by RTR Vehicles
The RTR Bronco also adds RTR Tech-6 wheels with 35-inch Nitto Ridge Grappler tires. A roof-mounted Project X light bar, custom RTR graphics and 12-volt Type S Blizzard Box refrigerator / freezer in back complete the package.
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Custom Bronco by RTR Vehicles
“Ford absolutely knocked it out of the park with its all-new Bronco SUVs, so we’re pouring our passion into blending our unique experience with Ford Performance and King of the Hammers racing to create our best possible turnkey vehicle packages and performance off-road parts,” said Gittin Jr., RTR president. “RTR products are designed to turn heads and engineered to take off-road enthusiasts to their favorite destinations and beyond,” Gittin Jr. enthused.
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Custom Bronco by ARB 4 x 4 Accessories
ARB 4 x 4 Accessories is Australia’s largest manufacturer and distributor of 4 x 4 parts and accessories since 1975. The custom ARB Bronco is based on the Bronco Badlands 4-door and features ARB parts including airbag-compliant front and rear bumpers, heavy-duty rock sliders and a differential cover.
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Custom Bronco by ARB 4 x 4 Accessories
Essential off-road accessories added to the ARB Bronco include the ARB twin compressor, jack and Zero refrigerator / freezer.
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Custom Bronco by ARB 4 x 4 Accessories
“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” said Doug Pettis, president of ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road,” noted Pettis.
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Custom Bronco by 4 Wheel Parts
Ford also collaborated with 4 Wheel Parts — a leading off-road parts retailer — to develop parts for the Bronco launch this summer. The 4 Wheel Parts Bronco is based on the Bronco 4-door Black Diamond and features 4 Wheel Parts factory-brand parts including a modular front bumper, skidplate, winch platform, heavy-duty suspension components, custom roof rack and light mounts.
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Custom Bronco by 4 Wheel Parts
The 4 Wheel Parts Bronco also adds a Smittybilt overhead tent, Smittybilt camping gear, an awning and refrigerator / air system. It rides on 17-inch Method alloy wheels shod with 37-inch BFGoodrich Mud-Terrain tires mounted.
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Custom Bronco by 4 Wheel Parts
“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” said Kathryn Reinhardt, senior marketing manager at 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle,” Reinhardt observed.
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Bronco Outer Banks Sasquatch
Today Ford also revealed a Bronco Outer Banks with a Sasquatch Package that has been customized with Ford-licensed accessories including JAC Products rock rails, fender flares by Air Design and Trail Armor rocker panel covers by Lund.
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Bronco Outer Banks Sasquatch
The custom Bronco Outer Banks Sasquatch features a matte black hood wrap and a Covercraft windshield sunscreen. Above the windshield sits a 40-inch curved LED light bar by Rigid, and a retractable full-roof soft-top by Bestop offers open-air driving.
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Bronco Outer Banks Sasquatch
Inside, the Bronco Outer Banks Sasquatch adds a DC Safety rear cargo organizer, a roadside assistance kit and a first-aid kit. The cargo area also includes Tufty MOLLE straps and a security drawer below. Up front, the center console includes a Console Vault to secure valuables.
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