Cadillac Debuts LYRIQ: Brand’s First Fully Electric Vehicle

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New Face of Cadillac
Cadillac designers were able to take full advantage of the electric powertrain when creating LYRIQ as a new brand statement. With no traditional internal combustion engine or driveline, there is no need for airflow through a grille — instead LYRIQ features a “black crystal” grille that lights up when the owner approaches, as does a large Cadillac logo in the center.

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