BMW i Vision Dee: Insights to a High-Tech Future

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Futuristic Vision
For nearly 50 years, BMW vehicles have been called “The Ultimate Driving Machine,” and that clever slogan will forever be associated with the German automaker’s products of precision. However, at the 2023 Consumer Electronics Show in Las Vegas, Nevada, the company focused on a digital future that highlights the emotional experiences autos provide. This vision takes shape in a concept vehicle called the BMW i Vision Dee — an acronym for Digital Emotional Experience — intending to create a stronger relationship between the driver and the car. Dee is the “Ultimate Driving Companion.”

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