Best-Selling Vehicles in America — First Quarter 2018

© Ford Motor CompanyBest-Sellers . . . So Far
After three months into 2018, automotive sales in the U.S. are up slightly thanks to strong performances in March. At the end of the first quarter, sales in the U.S. totaled 4,107,875 — up 2 percent from the same period a year earlier. Several brands are experiencing a great start to 2018, including Mazda, Jeep, Buick and Toyota. General Motors continues to lead all other manufacturers in the U.S. with a 17.4 percent market share, followed by Ford Motor Company, Toyota Motor Sales and Chrysler / FCA Group. Here are the best-selling vehicles in America after the first three months of 2018, according to numbers compiled from individual auto manufacturers’ sales reports and

© FCA US LLC20. Jeep Cherokee
2018 Sales: 50,610
Vs. 2017: 24.2 %
Jeep Cherokee sales struggled a bit last year with a decrease of nearly 15 percent compared to the previous year, but 2018 is certainly looking more positive for the small off-roader. March sales of this popular Jeep were up 63 percent versus March of 2017. Cherokee returned to the Jeep lineup as a 2014 model after a 12-year hiatus and — like all Jeep products — the popular SUV delivers legendary off-road capability with available features including a lifted off-road suspension with skidplates, tow hooks, Selec-Terrain traction control, Jeep Active Drive Lock with rear locker and Selec-Speed Crawl Control. Watch for an updated 2019 Jeep Cherokee arriving in showrooms shortly.

© Toyota Motor Sales, U.S.A., Inc.19. Toyota Highlander
2018 Sales: 52,882
Vs. 2017: 13.4 %
Toyota’s 7-passenger crossover had impressive sales last year, and it appears the Highlander’s popularity continues into 2018. Sales are up almost 20 percent in March compared to a year earlier. This success can likely be attributed to Highlander’s major update for 2017, including performance upgrades, refreshed styling and a new SE trim level. The SE stands out as a sportier version with 19-inch alloy wheels, a sport-tuned suspension, dark paint for the front grille, dark headlight housings and dark roof rails. Also available is the fuel-efficient Highlander Hybrid, which features a direct-injection 3.5-liter V6 gas engine teamed with an electric drive motor-generator to produce a total of 306 horsepower while delivering a combined 29 mpg.

© FCA US18. Jeep Grand Cherokee
2018 Sales: 53,448
Vs. 2017: -5.6%
The Jeep brand had considerable success last year which makes sense, given the overall popularity of SUVs in America. This success continues in a big way — sales in March were the best the brand has ever had. The flagship Grand Cherokee continues its tradition of offering impressive off-road capability in an attractive package. Available with several 4WD systems and trim levels, the Grand Cherokee line ranges from the off-road-focused Trailhawk to the luxurious Summit. Jeep also offers a high-performance version called the Trackhawk — with a staggering 707 horsepower as its calling card.

© Toyota Motor Sales USA17. Toyota Tacoma
2018 Sales: 53,779
Vs. 2017: 23.6 %
After experiencing a significant sales increase last year, Toyota’s compact pickup is starting 2018 with a bang — March sales reveal a jump of 21 percent versus March of 2017. Toyota’s compact pickup was all new for the 2016 model year, featuring a more aggressive design, a new V6 engine, a smoother ride and stellar off-road capability. The Tacoma is available in several configurations with two cab styles, two bed lengths, five trim levels and a choice of 2WD or 4WD. A new off-road-ready Tacoma TRD Pro was introduced earlier this year at the Chicago Auto Show, featuring 2.5-inch inch Fox shocks front and rear, combined with a larger front sway bar and TRD-tuned front springs that provide an additional one inch of lift.

© FCA US LLC16. Jeep Wrangler
2018 Sales: 55,504
Vs. 2017: 34.4 %
The all-new Jeep Wrangler has begun arriving in showrooms, and sales of this iconic off-roader have never been better. March sales were up more than 70 percent compared to a year earlier, making it the best month ever for Wrangler. The 2018 Wrangler retains its 7-slot grille and round headlights but is more aerodynamic than the previous generation. Two hardtops, a new Sunrider soft-top and a new Sky One-Touch power top are offered. Both 2-door and 4-door versions are available in Sport, Sport S, Rubicon and Sahara trim levels.

© Nissan North America, Inc.15. Nissan Sentra
2018 Sales: 60,002
Vs. 2017: 16.7 %
As with other manufacturers, Nissan continues to experience a general decline in passenger car sales. Even though Nissan’s passenger cars are selling at lower levels than last year, Sentra is clearly bucking the trend. The compact sedan had a 14 percent sales increase in March versus a year earlier. A member of the Nissan lineup for more than 35 years, Sentra is currently in its seventh generation. Available in a wide trim range with two different powertrains, Sentra enters the 2018 model year with several upgrades. Most noteworthy: Automatic Emergency Braking is now standard on all Sentras (except those equipped with manual transmissions).

© American Honda Motors14. Honda Accord
2018 Sales: 61,601
Vs. 2017: -11.8 %
Honda introduced an all-new Accord late last year, and it’s better than the previous generation in nearly every way. However, the new model doesn’t seem to be helping sales — Accord ended 2017 with sales in decline compared to a year earlier, and the family sedan is starting 2018 the same way. The new model features fresh styling, an updated interior, a suite of high-tech safety features as well as a lineup of new engines. Honda recently announced the new Accord 2.0T, which gives this popular four door a turbocharged 252-horsepower engine.

© Ford Motor Company13. Ford Explorer
2018 Sales: 62,804
Vs. 2017: 0.1 %
The Ford Explorer remains a fixture on this list; last year the pioneering SUV had its best annual sales since 2005. This family-size SUV offers many high-tech convenience and safety features including the latest version of SYNC, Ford’s voice-activated infotainment system. Two EcoBoost engines are available, including a powerful 3.5-liter twin-turbo V6 that makes 365 horsepower. Note: Explorer figures include sales of the Explorer-based Police Interceptor Utility, which is reportedly the most popular vehicle for law enforcement officers; current sales of the Interceptor are up 7 percent versus the first three months of 2017.

© Nissan North America12. Nissan Altima
2018 Sales: 63,406
Vs. 2017: -14.3 %
Once Nissan’s best-selling model, the Altima experienced a decline over the last two years, allowing the hot-selling Rogue to claim its position as the top-selling Nissan in America. Altima’s sales dip is part of an overall decline in the popularity of passenger cars — Nissan passenger car sales were down around 11 percent in 2017. Altima continues its downward trend after a positive January, but the midsize sedan is holding its own thanks to a roomy interior as well as enhanced technology and connectivity. For 2018 all Nissan Altimas come standard with Automatic Emergency Braking and Forward Collision Warning. An all-new 2019 Altima with updated styling and powertrains is slated to arrive later this year.

© Ford Motor Company11. Ford Escape
2018 Sales: 67,350
Vs. 2016 -11.8 %
This small 5-passenger crossover from Ford has been the best-selling American-brand SUV for a long time. The Escape turned in strong numbers over the last few months of 2017, helping the popular SUV achieve its best sales year ever, although it starts 2018 down a bit compared to the previous year. Redesigned for the 2017 model year, Escape is available with front or all-wheel drive with updated styling and an array of new features. For 2018 Ford adds a higher-end SEL trim to the Escape lineup that includes leather seats, a power liftgate and the latest version of SYNC, Ford’s high-tech infotainment and connectivity system.

© Toyota Motor Sales, U.S.A., Inc.10. Toyota Corolla
2018 Sales: 77,820
Vs. 2017: -4.4%
Corolla is one of the most time-honored names in the Toyota lineup, and last year the company celebrated the 1 millionth Corolla built in the brand’s Mississippi assembly plant. Sales of the compact sedan have declined in the last few months, allowing the Corolla’s direct competitor — the Honda Civic — to overtake it. Although sales were down in 2017 compared to the previous year, the Corolla is selling at about the same level as a year ago. The small car’s success is likely due in part to its impressive fuel economy, roomy interior and extensive list of standard features. For 2018, Toyota equips all Corollas with Toyota Safety Sense-P, which includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Dynamic Radar Cruise Control and Automatic High Beams. A new hatchback trim will join the Corolla lineup later this year.

© American Honda Motor Co., Inc.9. Honda CR-V
2018 Sales: 82,046
Vs. 2017: -12.8 %
All new for the 2017 model year, the redesigned Honda CR-V has been quite successful, posting its best numbers ever last year. Sales are starting slower for 2018 — currently 3 percent below March of 2017 — but the CR-V is still one of the best-selling crossovers in America. The CR-V’s success lies in its ability to offer consumers a comfortable, small crossover with great utility and excellent fuel economy. In fact, CR-V’s 2.4-liter 185-horsepower engine teamed with a new continuously variable transmission makes it one of the most fuel-efficient crossovers on the market.

© Perry Stern, Automotive Content Experience8. Honda Civic
2018 Sales: 82,149
Vs. 2017: 0.6 %
The all-new Civic had its ups and downs in 2017, and ultimately this small Honda was unable to retain the best-selling-car crown. But sales are slightly higher than a year ago, making it the current best-selling model in the Honda lineup. The tenth generation of this popular car debuted early last year featuring fresh styling, improved aerodynamics, new vehicle architecture, a more spacious interior and two new engines. Fuel economy also is impressive — rated as high as 42 mpg with a new turbocharged powerplant. Civic can be more than basic transportation thanks to new high-performance variants: the Civic Type R and Civic Si.

© General Motors7. Chevrolet Equinox
2018 Sales: 82,398
Vs. 2017: 31.4 %
Chevrolet introduced an all-new Equinox last year, and sales numbers indicate that this refreshed crossover is a big hit. Equinox sales have been on the increase all year — up more than 40 percent versus March of 2017 — helping solidify the SUV’s position as one of Chevrolet’s best-selling models. In addition to its updated styling and comfortable interior, the new Equinox is equipped with the latest in high-tech safety features and now offers the option of a fuel-efficient diesel powertrain.

© Toyota Motor Sales, U.S.A., Inc.6. Toyota Camry
2018 Sales: 90,767
Vs. 2017: 8.8 %
Camry has held the title of best-selling passenger car in America for 15 years, and with a strong push in December the popular Toyota retained its crown for 2017. Sales in March 2018 continued to be strong thanks to the arrival of an all-new eighth-generation Camry. Lower and wider than the previous version, the new Camry has an updated grille, integrated headlights and sculpted lines that give the sedan a more engaging presence, as well as a completely new interior and choice of fuel-efficient, powerful engines. This also is the first Camry ever offered with more than 300 horsepower.

© Toyota Motor Sales, U.S.A., Inc.5. Toyota RAV4
2018 Sales: 91,459
Vs. 2017: 13.6 %
Toyota’s RAV4 crossover has experienced impressive sales since the redesigned model premiered for the 2016 model year, and it seems like the sales trend is continuing into 2018. March sales are up more than 9 percent compared to a year earlier. One of the original compact crossovers on the American market, the current RAV4 features edgy styling and is available with front- or all-wheel drive. RAV4 can be powered by a 2.5-liter gas engine or a more powerful and efficient hybrid powertrain. Several trims are available, including a new Adventure Grade with more rugged styling, raised ground clearance and other special features. An all-new RAV4 recently rolled out at the 2018 New York Auto Show; look for the new model to start arriving in showrooms later this year.

© FCA US4. Ram Truck
2018 Sales: 103,964
Vs. 2017: -12.8 %
Ram ended 2017 with a strong showing, posting record sales for the second year in a row. Sales are starting 2018 down slightly compared to a year earlier, which has dropped the full-size truck to fourth position in the overall sales list. However, we don’t expect the Ram to stay down very long — an all-new 2019 Ram 1500 rolled out at the Detroit Auto Show earlier this year and it looks to improve on the current Ram in just about every way when it arrives this spring. The current Ram is available in many body styles and powertrains, offered in many special editions that keep customers returning to the brand. The latest to join the Ram lineup is the Limited Tungsten Edition, billed as the most luxurious Ram pickup ever.

© Rod Hatfield3. Nissan Rogue
2018 Sales: 116,454
Vs. 2017: 14.8 %
Small crossovers are clearly among the most popular vehicles with American shoppers, and Nissan has capitalized on this with the versatile Rogue. A strong showing over the last several months has helped Rogue become Nissan’s best-selling model for the first time, and a strong start in 2018 puts the Rogue at the top of the best-selling SUV list. Rogue has a 170-horsepower 2.5-liter 4-cylinder engine with an advanced Xtronic transmission with Eco mode, boasting an EPA fuel economy rating as high as 33 mpg. Rogue is also available as a hybrid and as a smaller model called Rogue Sport. For 2018, the Rogue is available with ProPILOT Assist — Nissan’s first step toward building autonomous vehicles.

© General Motors2. Chevrolet Silverado
2018 Sales: 135,545
Vs. 2017: 5.5 %
The perennial runner-up to the Ford F-Series, sales of Chevrolet’s Silverado had a strong showing in March with sales up almost 24 percent compared to March 2017. Silverado is available in several configurations with different cab and trim-level options, ranging from a basic work truck to the ultra-luxurious High Country. Chevrolet also offers many special-edition packages on the Silverado, including the Black Out Edition, Special Ops Edition and Texas Edition. Silverado can be ordered as a half-ton, three-quarter ton or the most capable one-ton Silverado HD. An all-new Silverado made its debut at this year’s Detroit Auto Show, so expect to see the new truck coming to showrooms later this year.

© Ford Motor Company1. Ford F-Series
2018 Sales: 214,191
Vs. 2017: 4.3%
The Ford F-Series pickup truck has been the best-selling vehicle in America for 36 years, and 2017 marked its 41st year as America’s best-selling pickup truck. The F-Series shows no signs of slowing — last month’s sales were the best March the F-Series has experienced in 18 years. This also marks 11 consecutive months of sales gains for the big truck. The 2018 F-150 is driving strong sales thanks to updated styling, added safety and convenience features and a new 3.3-liter V6 engine that generates 290 horsepower, joining Ford’s lineup of powerful turbocharged EcoBoost powerplants.

Data: Automaker sales releases,


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