Are U.S. Consumers Finally Embracing Electric Vehicles?

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Premium Purchasers
Another obstacle to EV consideration is price. Electric vehicles are costlier to purchase than their gas-powered counterparts. For this reason, purchasers of premium vehicle are much more likely to consider moving to an EV for their next purchase when compared with mass market buyers. That said, mass market buyers are increasingly interested in EVs, with those responding that they are “very likely” to consider an electric vehicle up 6 percent compared to a year ago.

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