2023 Toyota Prius: First Look

© Toyota Motor Sales USA© Toyota Motor Sales USA
Continuing the Legacy
“As a company, we set our sights on developing a new Prius for the future, and our design and engineering teams really delivered,” said Toyota Group Vice President and General Manager Dave Christ. “The weight of the Prius name is heavy — it carries with it the identity of an entire category of vehicle powertrain. We’re confident the all-new 2023 Prius and Prius Prime will continue this important legacy,” Christ observed.

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