2023 Chicago Auto Show Highlights

© Perry Stern, Automotive Content Experience© Perry Stern, Automotive Content Experience
Ram 1500 Revolution BEV Concept
A growing number of electric pickup trucks are appearing in the U.S. market, and it was only a matter of time before Ram joined the fray. Providing a glimpse at the brand’s upcoming electric truck is the Ram 1500 Revolution BEV Concept. The concept is unlike anything Ram has sold before; however, familiar styling cues make this future truck easily identifiable. Up front, the RAM lettering is big and bright, flanked by a new fully animated LED “tuning fork” design. An integrated skidplate plays to the truck’s expected tough demeanor, while tow hooks remain hidden until needed. At the rear of the Ram 1500 Revolution BEV Concept, stylish LED taillights frame the tailgate, flowing out from a bright red RAM emblem positioned at the center of the gate.

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