2023 Cadillac LYRIQ: First Look

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Exterior Design
Perhaps the most striking example of Cadillac’s next iteration of brand styling is LYRIQ’s distinctive black crystal grille. “We wanted to give the vehicle a face, making sure it looks distinctly Cadillac,” said Smith. The signature vertical lighting is emphasized through what Cadillac calls lighting choreography — a new lighting technology that lets engineers produce truly vertical lights.

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