2023 Cadillac LYRIQ: First Look

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New Design Direction
“LYRIQ represents a clean-sheet design that sets the standard for the future of Cadillac,” said Andrew Smith, executive director of Cadillac Design. “The objective I gave my team was to design the LYRIQ with the level of detail that they would a show car. The customer should feel like they’re driving in the future,” Smith noted. The design team accomplished Smith’s objective: the LYRIQ is virtually indistinguishable from the show car that debuted last August. A few subtle details changed, including larger mirrors, smaller wheels, door design and seating for five.

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