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Next-Gen Flagship
It’s been 45 years since BMW came to market with the first 7 Series, and today the big luxury sedan is alive and well as the German company introduces the seventh generation of its flagship. Residing at the top of the BMW lineup, the 2023 BMW 7 Series introduces a new design direction, high levels of luxury and technology, and a range of new powertrains. The 2023 i7 will also be the first-ever 7 Series available as an all-electric variant.
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New Look
Showcasing a new design language for upper-level BMWs, the new 7 Series gets a fresh face and a clean design emphasized by a long, sculpted hood. BMW’s iconic kidney grille dominates the front end and can be illuminated for even more prominence. Flanking the grille are two-piece split headlights. At the hoodline sit extremely slim LED running lights that can be further highlighted with optional Swarovski crystal details. Below are subdued low- and high-beam headlights set back into the front fascia; these standard adaptive LED headlights become visible only when activated.
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Clean Silhouette
The 2023 BMW 7 Series has elegant styling with door handles and windows that sit flush with the bodywork. A single character line runs from the edge of the running lights to the corners of the taillights, and sculpted doors have a bold line that emphasizes the side skirts. The new 7 Series is about 5 inches longer than its predecessor, although overall proportions remain the same.
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Rear View
The clean design continues to the rear of the 7 Series with horizontal lines that give the car a wide-looking stance. Slim LED taillights wrap around the corners, adding further elegance to the sedan’s shape.
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Model Lineup
When the 2023 7 Series launches later this year, it will be offered in three trim levels — 740i, 760i xDrive and electric i7 xDrive60. A more powerful M750e plug-in hybrid is expected to join the lineup next year. The 2023 BMW 740i will have a base price of $93,300, while the V8-powered 760i xDrive will start at $113,600. The fully electric i7 xDrive60 will reside at the top of the range at a base price of $119,300.
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Under the Hood
Powering the 2023 BMW 740i is an upgraded version of BMW’s TwinPower Turbo inline 6-cylinder engine with 48-volt mild-hybrid technology that produces 375 horsepower and 383 lb-ft of torque. The 760i xDrive upgrades with a 4.4-liter TwinPower Turbo V8 that takes advantage of BMW Motorsport technology to deliver 536 horsepower and 553 lb-ft of torque. Both powerplants get teamed with a quick-shifting 8-speed Sport Steptronic automatic transmission.
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Electric i7
The new i7 continues the BMW Group’s move toward an all-electric lineup, aiming to prove that the luxury and performance of an EV can match that of a top-line V8-powered model. Powering the i7 are two highly efficient electric motors with a combined output of 536 horsepower and 549 lb-ft of torque — almost exactly the same output as the V8-powered 760i. The electrically excited synchronous motors use an electrical feed to turn the rotor rather than fixed permanent magnets, eliminating the need for rare earth materials in its construction.
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Charging
With a 101.7 net kWh lithium-ion battery, the BMW i7 can be charged on a DC fast charger at rates up to 195 kW. This means the BMW flagship can be charged from 10 to 80 percent in about 34 minutes, or add 80 miles of range in about 10 minutes. Charging time on a Level 2 home charger will take 10.5 hours — easily accomplished overnight. BMW estimates the i7 should have a range of about 300 miles. Owners of the new i7 will have unlimited free charge sessions from Electrify America for three years.
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Performance
Most 7 Series buyers aren’t looking to win drag races with their luxury sedans, although all three variants deliver lightning quick response. The 740 runs to 60 mph in 5.2 seconds, while the V8-powered 760i does the same in 4.1 seconds. The electric i7 weighs about 1,000 pounds more than the 760i, although immediate torque overcomes the added weight to take the big sedan to 60 mph in a slightly slower (yet still impressive) 4.5 seconds.
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Ultra-Luxury
Inside, the 2023 BMW 7 Series is a beautiful blend of high-end materials and high-tech features. An elegantly curved screen provides a 12.3-inch display in front of the driver, as well as a 14.9-inch center control display. Both displays act as one unit arranged beneath a single glass surface.
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BMW Interaction Bar
BMW introduces a new interface for the 2023 7 Series called the Interaction Bar. This stylish trim strip stretches across the dashboard with a unique backlit crystalline surface that houses touch-sensitive controls for climate control and glove box access. With this new control system, the number of buttons and switches has been significantly reduced.
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New Steering Wheel
The 2023 BMW 7 Series also features a new steering wheel design with two spokes and a flat bottom. Vehicles equipped with the M Sport package get an even sportier option — a classic three-spoke wheel. Rocker switches and scroll wheels with haptic feedback provide drivers with quick access to controls.
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Luxury Seating
BMW designers and engineers developed new seats for this flagship sedan, offering wider surfaces and extensive electrical adjustments. Seat heating and ventilation are available, as is a massage function with nine programs. A number of materials and colors are available so customers have the ability to personalize the new 7 Series.
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Automatic Doors
Eliminating the need for a chauffeur, the 2023 BMW 7 Series is available with automatic doors. Closing or opening can be accomplished by a touch of the outside door handle or via buttons inside the cabin. Doors can also be activated remotely via the key fob.
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Rear Seat
BMW’s new multifunction rear seats are standard on the i7 and optional on other variants, providing heating, cooling and massage for occupants. Each rear door can be equipped with a 5.5-inch color touchscreen display that allows passengers to control audio, climate function, seat adjustment, ambient lighting and the BMW Theater Screen.
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Executive Lounge
The 7 Series can also be fitted with an Executive Lounge option that turns the right-rear seat into first class accommodations. This seat can be reclined up to 42.5 degrees and features adjustable neck cushions. For ultimate comfort, the front seat can be moved forward to accommodate a full-extension leg rest. (A heel rest extends from the front-passenger seatback as well.)
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Panoramic Sky Lounge
A new Panoramic Sky Lounge LED roof adds further enjoyment for those fortunate enough to find themselves basking in the luxurious surroundings of the 2023 BMW 7 Series. Not only does this glass roof admit plenty of natural light during the day, at night the roof can be illuminated with light threads backlit by LEDs.
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Rear-Seat Entertainment
Unlike any other luxury car on the market, the 7 Series also has an available BMW Theater Screen with built-in Amazon Fire TV. The system uses a 31.3-ich 8K touchscreen display with a Bowers & Wilkins Diamond Surround Sound System and a rear sunshade that automatically closes with system activation. The large screen folds into the roof when not in use.
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