2019 Rolls-Royce Cullinan: First Look

© Rolls-Royce Motor Cars NA, LLC© Rolls-Royce Motor Cars NA, LLC
Client Demand
So why did Rolls-Royce feel the need to join the SUV fray? “We knew we had to offer our clients what they couldn’t find in the SUV market,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars. “They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how they live their experiences. This approach to life demands a motor car that can go-anywhere in ultimate luxury and style — Rolls-Royce style. Hence Cullinan.”

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