2017 Geneva Motor Show: Range Rover Velar

© Perry Stern, Automotive Content ExperienceFourth Model
The fourth model in the Range Rover lineup, the new Velar was on display at the 2017 Geneva Motor Show following its world debut at The Design Museum in London on March 1.

© Perry Stern, Automotive Content ExperienceElegant Simplicity
A further evolution of Range Rover design, Velar incorporates elegant simplicity, a visually reductive approach and new technologies. Following its debut, Range Rover Velar was part of a special installation called Reductionism at The Design Museum from March 1 through March 5, showcasing the philosophy of stripping away complexity to reveal true quality.

© Perry Stern, Automotive Content ExperienceClean Elegance
Flush-fitting door handles, flush glass and rear LED light clusters are examples of Velar’s clean, elegant approach, while super-slim Matrix-Laser LED headlights incorporate animated direction indicators. A bold grille dominates the front end, and available copper-colored accents enhance the hood vents, lower fascia blades and side vents. Land Rover Chief Design Officer Gerry McGovern noted, “We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”

© Perry Stern, Automotive Content ExperienceOrigins of Velar
Slotting between the Range Rover Evoque and the Range Rover Sport, the Velar is an all-new design using Jaguar Land Rover’s Lightweight Aluminum Architecture. The Velar name originates from the first Range Rover, when development engineers needed to hide the identity of the pre-production prototypes in 1969. They chose Velar — from the Latin velare, meaning to veil or cover — and displayed the name on the pre-production vehicles.

© Perry Stern, Automotive Content ExperienceTouch Pro Duo
Range Rover Velar debuts an all-new infotainment system called Touch Pro Duo, designed to make in-car technology clearer, quicker and more enjoyable to use. The system features two high-definition touchscreens and learns from the user, anticipating needs to provide what the user wants, when it’s wanted. The angle of the upper screen can be adjusted, and the lower screen resides in the console between the seats. Users can move content between the two screens with the flick of a finger.

© Perry Stern, Automotive Content ExperiencePremium Textiles
Velar has available leather seating, along with a new premium textile option developed with Danish technical fabric specialist Kvadrat. The Dapple Grey material features a highly-durable wool-blend fabric combined with a technical suede cloth made from recycled materials.

© Perry Stern, Automotive Content ExperienceThree Engine Choices
For the U.S. market, three engines will be offered at launch: a 247-horsepower 2.0-liter 4-cylinder Ingenium gasoline engine, a 177-horsepower 2.0-liter Ingenium turbocharged diesel engine, and a 380-horsepower supercharged 3.0-liter V6 gasoline engine. All engines are combined with an 8-speed ZF automatic transmission and torque-on-demand all-wheel-drive system with Intelligent Driveline Dynamics and electronic differential lock. An optional locking rear differential is offered.

© Perry Stern, Automotive Content ExperienceConfigure Now, Get Later
Range Rover Velar is available to configure online now, and is scheduled to arrive at U.S. dealers later this year. Range Rover Velar will be priced from $49,900 excluding a $995 destination charge.


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