2016 Geneva Motor Show: Luxury Debuts

© Mike Meredith, Automotive Content Experience© Mike Meredith, Automotive Content Experience
BMW 740e iPerformance
BMW revealed the 740e iPerformance at the 2016 Geneva show — a plug-in-hybrid version of the flagship 7 Series sedan, which will be the first model with the iPerformance designation. Beginning in July 2016 with the 740e, all BMW plug-in-hybrid models will receive the iPerformance designation, benefitting from the transfer of technology (electric motors, battery cells and electronic control systems) from BMW i models. Each iPerformance model will include i badges on the front fenders, blue elements in the kidney grilles, blue in the wheel hubs and an eDrive logo on the C-pillar.

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