2016 Geneva Motor Show: Bugatti Chiron First Look

© Bugatti Automobiles S.A.S.© Bugatti Automobiles S.A.S.
Form Follows Performance
Bugatti refers to its new design language as Form Follows Performance, meaning that almost every design element has a purpose. Bugatti Director of Design Achim Anscheidt describes his task as follows: “In view of our extraordinary brand and the task in hand, it would not be adequate to simply draw a few fashionable lines.” Anscheidt adds, “This principle of form following performance defines the Chiron as an authentic technical product and a fascinating automobile sculpture.”

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