2016 Detroit Auto Show: Genesis Brand Begins

© Rod Hatfield, TheNowDevice© Rod Hatfield, TheNowDevice
Genesis of Genesis
Many automakers sell higher-end models under a separate luxury brand. Ford has Lincoln, Toyota has Lexus, GM has Cadillac, Nissan has Infiniti, Honda has Acura — and now Hyundai has Genesis. Up until now, Genesis was simply a model in the Hyundai lineup, but today at the 2016 Detroit Auto Show Hyundai introduced a new luxury brand and a new flagship to go with it: the Genesis G90. The G90 replaces the Equus, which resided at the top of the Hyundai lineup.

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